Banner Image

Using Data to Optimize Your Recruiting Process and Employer Brand


According to LinkedIn, 75% of job seekers evaluate your employer brand before they decide to apply for a job. What’s more, candidates listed “knowing what it’s like to work at an organization” as their number one obstacle during a job search.

A successful talent program relies on a seamless alignment between the employer brand and the recruitment process. Join Chris Gould, Client Portfolio Leader at PeopleScout, February 19 at 11:00 a.m. CST for our webinar: Using Data to Optimize Your Recruiting Process and Employer Brand where Chris will discuss how to achieve employer brand and recruiting process optimization through leveraging data.

The webinar will cover:

  • How to answer the question “How are we doing?”
  • How to use data to evaluate your process
  • How to increase diversity
  • Using data to measure assessment effectiveness
  • Employer value proposition effectiveness and deployment


Title: Using Data to Optimize Your Recruiting Process and Employer Brand
Date: On-demand
Time: On-demand
Duration: 60 minutes


Chris Gould, Client Portfolio Leader

Chris Gould has more than 20 years of experience in RPO, global talent acquisition leadership and consulting. He has proven success driving talent strategies and operations; building and developing global, diverse teams; and working with business leaders developing cost and availability strategies in mature and emerging markets. Prior to PeopleScout, Chris was formally the Global Head of Talent Acquisition for Black & Veatch and the Aon Corporation and held senior leadership roles with Accenture, Hewitt Associates, and Aon Hewitt. His global teams have been responsible for permanent and contingent hires in more than 100 countries. He is a requested speaker on topics related to global talent acquisition, leadership, social networking, and human resources and his work has resulted in press interest including The Wall Street Journal, The Kansas City Star and the SHRM HR Magazine. Chris graduated from the University of Central Missouri and currently resides in Dallas, Texas with his family.

PeopleScout is the world’s largest RPO provider managing talent solutions that span the global economy, with end-to-end MSP capabilities supporting total workforce needs. The company’s thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently deliverying now while anticipating what’s next. Affinix™, PeopleScout’s proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience.