Digital Recruitment Marketing: A Guide for Employers

A PeopleScout Webinar

In today’s tight talent market, candidate behavior is increasingly looking like those of consumers. To ensure that your talent acquisition team remains competitive, you need to adopt an effective digital recruitment marketing program that can attract both passive and active candidates.

Recruitment marketing is more than a buzzword. When done right, recruitment marketing can propel your talent acquisition program to new heights and help you attract, engage, nurture and convert more applicants and make better hires.

So how can your organization move the needle and improve your recruitment marketing practices? To find out, join Shannon Bennett, Digital Marketing Manager, Implementation, at PeopleScout, for an engaging webinar session covering recruitment marketing topics including:

  • Digital marketing and why it matters for your talent acquisition program.
  • How developing pin-point accurate candidate personas can help you target the right candidates.
  • Which recruitment marketing channels you should use to maximize program outcomes.
  • How to develop the right recruitment marketing processes to help you reach your goals.

Finding the right talent is a powerful competitive advantage in business. Recruitment marketing insights can give your organization an advantage in attracting the best active and passive candidates on the market.

Sign up for our 45-minute Digital Recruitment Marketing webinar today!



Title: Digital Recruitment Marketing: A Guide for Employers
Date: On Demand
Time: On Demand
Duration: 45 minutes


Shannon Bennett , Digital Marketing Manager, Implementation

Shannon Bennett is a digital marketer with more than 10 years of experience in the execution of marketing and sales initiatives, market research and creative digital branding (including print and digital graphic design and video editing).

Shannon has a successful track record of developing and launching local and national marketing, social media and email campaigns, managing the creation and production of marketing collateral, including content creation for internal and external websites, social media sites, press releases, surveys, and more.

PeopleScout is the world’s largest RPO provider managing talent solutions that span the global economy, with end-to-end MSP capabilities supporting total workforce needs. The company’s thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently deliverying now while anticipating what’s next. Affinix™, PeopleScout’s proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience.